Product Review: Coola Sunless Tan Anti-Aging Face Serum

Thank-you SO much to everyone who gave me feedback about the new product review format. I've implemented your suggestions, and I'm super excited about the detailed reviews I can hit you up with now. Let me know what you think of the final product, and if you come up with any new suggestions, I'm always open to hearing them.

To kick off the new product review extravaganzaaaaaaa....


Product Name: Sunless Tan Anti-Aging Face Serum

Brand: Coola

Purchased From: click to shop - > Sephora

Also Available On:,, and

Cost: $54 USD, $75 CAD

Size: 1.7 oz, 50 mL

Product information pulled from

Product Description:

Your best face scenario: Our Sunless Tan Anti-aging Face Serum, which gives you the glow of a weekend spent in Cabo with the skin-protecting benefits of natural anti-agers and vitamins.


Anti-aging, streak-free, gradual tan, transfer-resistant, skin-nourishing,


Water (Aqua), Propanediol, Dihydroxyacetone, Glycerin, Aloe Barbadensis Leaf Juice Powder*, Heptyl Undecylenate, Argan Oil, Polyglyceryl-6 Esters, Centella Asiatica Meristem Cell Culture, Hydrolyzed Algin, Caprylic/Capric Glycerides Polyglycerin-10 Esters, Sodium Hyaluronate, Chlorella Vulgaris Extract, Hibiscus Sabdariffa Flower Extract*, Chamomilla Recutita (Matricaria) Flower Extract*, Ascorbyl Palmitate, Vitis Vinifera (Grape) Seed Oil*, Citrus Aurantium Bergamia (Bergamot) Fruit Oil*, Cetearyl Glucoside, Alcohol Denat.**, Maris Aqua, Polyglyceryl-4 Caprate, Cyamopsis Tetragonoloba (Guar) Gum, Xanthan Gum, Fragrance, Gluconolactone, Potassium Sorbate, Sodium Benzoate.
*ingredients from organic farming
**made using organic ingredients

Noteworthy Ingredients:

Hyaluronic Acid: "Naturally found in the skin, hyaluronic acid binds and attracts water to maintain softness and suppleness. It attracts 50 times its weight in water to achieve excellent skin hydration. Minimizes free radical damage and provides an optimal level of antioxidants, nutrients, and vitamins for the skin."

Centella Asiatica Meristem Cell: Plant stem cell culture from the Gotu Kola plant known to help smooth skin and reduce signs of skin aging.

Chorella Vulgaris Extract: Commonly referred to as Algae. Used to hydrate, soften and detoxify the skin. Also replenishes essential vitamins and minerals.

Color/Shade/#/Scent: Natural pina-coco

Out of Ten

Lives Up to Its Claims: 10

It definitely gives you a natural, streak-free, and gradual tan! It also makes your skin feel soft and nourished. I also really liked that it didn't clog my pores the way other facial self-tanners often do.

Feel: 8

This serum definitely doesn't feel bad, but serums don't always feel super moisturizing as you put them on since their purpose is to deliver a potent dose of ingredients, rather than moisturize like a cream or mask.

Worth the Cost: 10

If a product does what it's supposed to, that's a 10 in my books! AND, I can't think of another product that does quite the same thing.

Smell: 9

It smells like pineapple and coconut, just like it says it does! A while after you put it on (it takes about 4 hours to start to develop), you'll start to smell a VERY faint self-tanner smell. It doesn't last long, and again, it's faint.

Effectiveness: 10

It'll take a long time to really notice anti-aging benefits in a product, but it's very effective in the sense that it gives you a natural, gradual, and streak-free tan on your face, and it's nourishing as well.

Packaging: 10

I really like the pump, and the heavy glass bottle feels luxurious.

Would I Repurchase?  Yes! As I said, I can't think of another product that does the same thing.

What Would I Recommend Instead? N/A

Good to know: This product is eco-certified, non-GMO, vegan, cruelty-free, and formulated without perfume, retinyl palmitate, and synthetic colorants.

Additional Info: You can use this on its own (I use two pumps and rub it over my face and neck) or mix a drop into your moisturizer for a more subtle glow. Wash your hands after applying. It wasn't as bad as when you use a whole body self-tanner, but the one time I applied it without washing my hands after, I had a few dark spots between my fingers.

This post may contain affiliate links. I am NOT being paid for any of my opinions. I may receive a small commission if you purchase something through my blog, but this is at NO cost to you. 

Thank-you so much for your support!