Product Review: Milk Makeup Watermelon Brightening Serum

Product Name: Watermelon Brightening Serum

Brand: Milk Makeup

Purchased From: click to shop -> Sephora

Also Available On:

Cost: $43 CAD, $36 USD

Size: 1.2 oz, 34 g

Product information pulled from and

Product Description: 

A brightening and hydrating solid serum stick that evens skin tone, reduces the appearance of fine lines, and revitalizes the complexion for luminous, glowing skin. 

This on-the-go solid serum diminishes the appearance of dark spots with Swiss garden cress sprout extract, delivers hydration with watermelon fruit extract, and smooths by supporting skin’s elasticity with matrixyl, a biomimetic peptide complex. The TSA-friendly solid formula means no spilled serum messes.


Brightens, hydrates, smooths

In a clinical test conducted on 16 women, after 4 weeks of use:
- An average of 59% increase in brightness was reported
- An increase in smoothness was reported

In a consumer test conducted on 16 women:
- 75% said skin tone appeared more even
- 81% said skin texture felt better
- 69% said skin looked brighter


Water, Butylene Glycol, Bis-Peg-18 Methyl Ether Dimethyl Silane, Sodium Stearate, Pentylene Glycol, Glycerin, Oleth-2, Citrus Aurantium Amara (Bitter Orange) Flower Water, Citrullus Vulgaris (Watermelon) Fruit Extract, Fragaria Vesca (Strawberry) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Lens Esculenta (Lentil) Fruit Extract, Lens Esculenta (Lentil) Seed Extract, Cichorium Intybus (Chicory) Root Extract, Prunus Domestica Fruit Extract, Opuntia Ficus-Indica Stem Extract, Lepidium Sativum Sprout Extract, Acacia Senegal Gum, Sea Water, Tocopheryl Acetate, Retinyl Palmitate, Acsorbyl Palmitate, Sodium Lactate, Hydrolyzed Rice Protein, Lecithin, Sodium PCA, Polysorbate 20, Palmitoyl Tetrapeptide-7, Phospholipids, Palmitoyl Tripeptide-1, Sodium Hyaluronate, Ethylhexylglycerin, Xanthan Gum, Salicylic Acid, Stearic Acid, Carbomer, Ascorbic Acid, Citric Acid, Hexylene Glycol, Caprylyl Glycol, Sorbic Acid, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Chlorphenesin, Red 40 (Ci 16035), Yellow 5 (Ci 19140).

Noteworthy Ingredients:

Watermelon Fruit Extract: Hydrates.
Swiss Garden Cress Sprout Extract: Brightens and evens the look of skin tone.
Matrixyl: Supports skin’s natural elasticity.


Since it's a solid, it's really convenient to travel with and I love that it isn't messy. The plastic twist-up stick is super handy.


I've read sooo many reviews from people who thought it would have been watermelon scented and are disappointed to find out it has no scent. If I hadn't read those reviews first, I would have been disappointed too! Doesn't it look like it would smell delicious? But alas, it's scent-free. I'd rather that than it having a bunch of artificial stuff in it though!

Lives Up to Its Claims?

This was a tough one to decide. This product DEFINITELY hydrates and smooths, but it's hard for me to judge the brightening claim because I don't have too many dark spots on my face. So, for the hydrating and smoothing, I'll give it a ten out of ten, but I don't think it's fair for me to judge it for brightening. But, judging from the reviews from people who bought it to help reduce dark spots, it seems promising!


If you like the feel of massaging a rich serum into your skin, this isn't the product for you. You rub the stick all over your face and it's got a VERY slight sticky feel after, and you don't really rub it in much, you just pat it in. So, I'd give it an eight out of ten for feel. The texture is actually really good for priming skin for makeup too, I've found!


No score since it has no scent.

Worth the Cost: 

Yes. It will last a while, it works well, and the packaging is very convenient.

Would I Repurchase?  


What Would I Recommend Instead?


Good to know: 

Suggested Usage:
-After cleansing and toning, swipe serum all over skin and gently pat with fingertips.
-Use morning and night.

Formulated without:
- Parabens
- Sulfates
- Phthalates

What else you need to know:

Watermelon Brightening Serum is cruelty-free, paraben-free, vegan, fragrance-free, and oil-free.

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